Hey there and welcome to my first newsletter!
I’ll try to be short, simple and informative. So let’s start!
Book of the week:
The Attention Revolution: Unlocking the Power of the Focused Mind by B. Alan Wallace
Attention is the thing all corporations now are hunting for. As well as your colleagues, friends and even your past and future. Attention is everything. More you’re able to be focused the better results you can achieve in every single aspect of life. I truly believe every modern guy should learn and practice meditation, and this book is a really good guide to building a mind for beginners as well for matured practitioners.
Best articles I’ve read:
As this newsletter is a part of work on my personal brand, let’s start with this really good article explaining what personal branding is, how to start and what to do. There is no unique information for the marketing-skilled audience, but if you re not a marketer, it should be really valuable for you. Check it out!
Dreams come true after 3000 years. Scientists found a mummy of an Egyptian priest, and there on his sarcophagus was a wish for after-life to get back his voice. We don’t know whether Egyptian gods listened to him, but scientists did. They accurately reproduced a vowel-like sound based on measurements of the precise dimensions of his extant vocal tract following Computed Tomography (CT) scanning, enabling the creation of a 3-D printed vocal tract. Check this sound.
Animation is eating the world. Check this amazing website about the past, the present and the future of animation.
There is one of these articles you don’t wanna share to keep a competitive advantage :)) So probably it is the only thing you need to read to start achieving great and predictable result in creative campaigns.
Tired of travelling? Everything in the world looks common? Let me show you this article from NYTimes that shows 52 really cool and not really popular spots for travel this year.
This is not even an article, but a podcast-conversation of avant-garde thinkers at the forefront of 21st-century discourse around science, technology, society and humanity’s future.
Just complete archive of all Apple’s creative for the last 50 years:
Best new services I’ve discovered:
Substack – this really cool service for making your own newsletter in a few clicks. You can see how it works just reading this letter.
Forapiece – service for looking jobs opportunities in companies that are already paying in their shares.
Jepto – your own marketing assistant. It allows you automate KPI and budget management as well as finding and notifying about anomalies. Now it supports only Google ads and google analytics, but they promised to me to add Facebook soon.
Growsurf – Easily launch a custom refer-a-friend program for your software/SaaS startup. I haven’t tried it yet, but the service looks just amazing. Give me your feedback :)
Letterwell – Do you know that one of the highest ROMI you can get is about newsletters ads? But before there was so much hassle to find and negotiate every single newsletter. These guys are giving you a tool which makes it easy as Facebook targeting.
Mailmeteor – using G.Suite for your business? This add-on allows you to send hundreds of personalised emails and check their status. So try it!
Best videos I’ve seen:
I don’t really like Samsung, but these two videos really worth to see.
Just example of how you should make trendy content for the young generation:
Mind-blowing technology that will enable to make a real human video from text, just look at this:
Look how interesting could be even the story of one painting. Video explains How Andrew Wyeth Made A Painting and why is it, with seeming simplicity, so thought out and produces a powerful effect on the viewer.
Also if you were wondering how the average face on paintings was changing in the last 500 years, check this article or just have a look at this GIF: